SSCI《Journal of Marketing Management》征稿: 做有影响力的营销与消费者研究

征稿期刊

Journal of Marketing Management

期刊级别

SSCI (JCR 2023)

IF 3.5

Q2 (BUSINESS 118/302)

Q2 (MANAGEMENT 151/401)

征稿主题

Doing Impactful Marketing and Consumer Research

细分领域

The emotional vulnerabilities involved in doing impactful research

The challenges involved in doing impactful research (e.g. personal, institutional, practical etc.)

Methods for doing impactful research (e.g. participatory, reflexive, and engaged scholarship approaches etc.)

Unsettling academic silos through interdisciplinary and cross-institutional collaborations

Research addressing the ‘grand challenges’ of society and the SDGs

Shared lessons and case studies of Transformative Consumer Research

The interrelationship between policy and marketing research

Addressing theory-practice gaps through marketing research

The scale of marketing impacts (e.g. micro, local, national, global etc.)

The temporalities involved in doing impactful research (e.g. navigating differing temporalities of research partners, the long-term nature of this research etc.)

Conceptualising different types of marketing impacts

Measuring the impacts of marketing and consumer research

Developing theories from- or about- impactful marketing research

重要时间

Submission Deadline: 15 September 2025