征稿期刊
Journal of Marketing for Higher Education
期刊级别
SSCI (JCR 2023)
IF 2.4
Q3 (BUSINESS 160/304)
Q1 (EDUCATION & EDUCATIONAL RESEARCH 144/760)
征稿主题
University Ranking, Sustainability, and Marketing Strategies in Higher Education
细分领域
Impact of sustainability initiatives on university ranking and reputation
Integration of sustainability metrics into university ranking methodologies
Integration of sustainability and/or ranking into marketing strategies
Role of marketing in promoting sustainability initiatives in higher education
Case studies of HEIs successfully leveraging sustainability for improved rankings and marketing outcomes
Ethical considerations and methodological concerns in sustainability marketing
Long-term effects of ranking-driven marketing strategies on institutional performance sustainability and resilience
Strategies for communicating sustainability efforts to prospective students, donors, and other stakeholders
Student engagement/integration/student-led projects in sustainability marketing in higher education.
Regional and cultural variations and cross-cultural perspectives
Role and effectiveness of social media and digital marketing on reputation management, institutional sustainability and competitiveness
Theoretical frameworks and models for understanding the relationship between sustainability, ranking, and marketing in higher education
重要时间
Submission Deadline: 1 May 2025