资讯 - 详情
SSCI《Journal of Marketing Management》征稿: 为重要客户体验而设计
征稿期刊
Journal of Marketing Management
期刊级别
SSCI (JCR 2023)
IF 3.5
Q2 (BUSINESS 118/302)
Q2 (MANAGEMENT 151/401)
征稿主题
Designing for Customer Experiences that Matter
细分领域
New definitions and frameworks for customer experience design in order to grasp the concept in all its complexity, especially with regard to its ethical dimension
Exploration of antecedents, consequences, sources of value, and underlying mechanisms of customer experience design modelling
Investigation of contingency factors of design elements and their influence on customer experiences
Integration of care ethics into customer experience design
Critical appraisal of current literature on customer experience design
Investigation of suitable metrics and indicators for measuring customer experience design
Consideration of discrepancies between intended and realized experiences
Development of design-oriented strategies to create meaningful experiences for customers and companies alike
Investigation of digital technologies’ role in enhancing customer experience design to make it more responsible and inclusive
Leverage of AI-based technologies at various stages of customer experience design
Analysis of cultural shifts and emerging trends in customer experience design
Rethinking of context-dependent customer experience design
Incorporation of critical perspectives into customer experience design
重要时间
Submission Deadline: 7 April 2025
