资讯 - 详情
SSCI《Journal of Advertising》征稿: 生物识别技术对广告研究的贡献
征稿期刊
Journal of Advertising
期刊级别
SSCI (JCR 2023)
IF 5.4
Q1 (BUSINESS 59/304)
Q1 (COMMUNICATION 6/228)
征稿主题
Contributions of Biometrics to Advertising Research
细分领域
Overview of established or novel theoretical perspectives that inform advertising biometrics research
Core principles and issues in the application of advertising theory to biometrics research (how insights drawn from biometrics may differ from traditional measures, issues in conceptualization and operationalization of variables with biometric measures, the unique contributions and/or drawbacks of using biometrics measures to inform advertising theory, etc.)
Literature reviews/meta-analyses of what has been learned from the current wave of biometrics research (e.g., theories supported)
Conceptual literature reviews assessing the strengths and weaknesses of current theories
Identifying gaps in theory, and proposing extensions or new theory informed by biometrics data, along with hypotheses future research could test
Theoretically grounded systematic reviews of case studies and applied research identifying the most effective uses of biometrics by advertisers (e.g., ad testing, attention metrics)
Methodological innovations particularly applicable to better understanding processes associated with the advertising creation process or message reception
Best practices and ethical guidelines for biometrics data collection and reporting to contribute to advertising theory (e.g., acknowledging/integrating the correlational nature of biometrics data into theory development, theoretically driven interpretation of biometrics data)
重要时间
Submission Deadline: 30 November 2024
